Social Media Organic

LDR (Feb 2024-Present)

Langsung Dari Hati (LDR) is an ongoing Revou Next project on an online ​platform about healthy love relationships.

Objective:

Increase awareness and generated leads for event.

My Scope:

• Created a webinar event in 1 day about marriage, succeeded in attracting ​more than 100 participants.
  
• Analyzed the performance of image and video content on Instagram and ​TikTok once a week.
  
• Achieved more than 300 Instagram followers and more than 400 TikTok ​followers in less than 3 months, with regular content and boost content.
  

Strategy:

Consistent in selecting publishing times, use branded hashtags, content based ​on people's issues, and video content narrative voice-over with text.

Content Pillar:

Education, Inspiration, Crowdsourcing, Feature.

Tools:

Social Media Management

UPI Leadership Camp (Oct 2019-Jun 2020)

UPI Leadership Camp is an advanced leadership activity for Indonesian ​Education University Students.

Objective:

Increase awareness and generate leads.

My Scope:

• Build positive relationships with the UPI community.
  
• Collaborated with other departments to develop elaborate work plans.
  
• Developed a comprehensive 3-month program plan to increase consistency ​in disseminating information through content.
  

Strategy:

Provided branding from ULC in the form of origami illustrations, displayed more ​photos, and used storytelling content with illustrations (feed & insta story).

Content Pillar:

Education, Information, Community, Inspiration.

Tools:

Social Media Management

BEM REMA UPI (Jan 2019-Feb 2020)

BEM REMA UPI is a student executive institution at the university level within ​the Indonesian University of Education.

Objective:

Increase awareness and generate leads for events.

My Scope:

• Created display designs for all work programs of the ministry.
  
• Monitored and listened to audience comments daily.
  
• Created and optimized monthly content ideas for 2-3 ministries.
  

Strategy:

Provided a new feel in terms of appearance and color that matches the work ​cabinet on all BEM UPI social media accounts, and visualization related to the ​content being delivered (storytelling).

Content Pillar:

Education, Information, Community, Partnership.

Tools:

Social Media Advertising

Nutrihour (Nov 2023)

Nutrihour is a healthy catering as a daily nutritional support system by serving ​food dishes high in protein and rich in fiber according to needs through ​hygienic and freshly cooked food.

Objective:

Generate leads.

My Scope:

• Brainstorm campaign structure.
  
• Created a core audience.
  
• Created campaign design and day-to-day optimization.
  

Strategy:

Created and ran contents in line with important days and used static images, ​videos, and audio for 5 days.

Tools:

Copywriting

Nutrihour (Nov 2023)

Copywriting is implemented with A.I.D.A. (Attention, Interest, Desire, and Action), a copywriting technique to better attract ​audiences and help design advertising strategies to be more effective.

Social Media Content Calendar

Langsung Dari Hati - LDR (Mar 2024)

A social media content calendar provides a detailed overview of upcoming social media posts, organized by date and time.

Social Media (Motion Graphic)

Annual Campus Events (2019/2020/2022)

UPI achievement award is a once-a-year event on campus hosted by organizations and the UPI academic community for ​students and the community. The scope of these events includes video and photo shoots, editing, and profile ​conceptualization. Success enhances new students engagement and awareness of all events and organizations at UPI.

Tools:

Other Project (Graphic Design)

My graphic design portfolio includes several additional projects that I have worked on.

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